In an effort to expand its presence in the Indian market, Amorepacific Group has launched its signature luxury brand, Sulwhasoo, in India exclusively with Nykaa.
 
With this launch, Sulwhasoo aims to offer its vision of “ageless beauty inspired by timeless wisdom” through Nykaa, a leading omni-channel beauty retailer in India. The online launch of the Sulwhasoo brand took place on July 13, 2020. Furthermore, the Nykaa Luxe store launch is planned for mid-August in Delhi and at the end of 2020 in Mumbai.
 
“We are delighted to introduce Sulwhasoo, Amorepacific’s signature brand, to India. While innisfree, Laneige and Etude brands have already been running active on Nykaa, the addition of Sulwhasoo will bring luxury skincare to our Indian consumers—with over 50 years of experience in the brand history,” said Michael Youngsoo Kim, head of Amorepacific APAC RHQ.
 
“In recent years, Nykaa has led the Korean beauty conversation in India, focusing on educating Indian customers on the novelty of the products and ingredients. This has resulted in an incremental growth of the skincare category as our customers become more demanding and discerning about their choices. We are very excited to launch Sulwhasoo in India with its unique and innovative solutions which are sure to delight our customers,” added Falguni Nayar, founder & CEO of Nykaa.